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Privacy Policy

Cookies and Web Analytics

When someone visits one of the websites operated by Mercia Primary Academy Trust, we use cookies and Google Analytics, to collect and log information regarding visitor patterns of behaviour. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website. We’re talking about the following kinds of details but not your name, email or postal address:

  • your IP address or proxy server IP address
  • the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection
  • the date and time of your visit to the website
  • the length of your session
  • the pages which you have accessed
  • the number of times you access our site
  • the file URL you look at and information relating to it
  • the website which referred you to our site
  • the operating system which your computer device uses
  • When we need to update this policy

Data Protection and GDPR

The Mercia Primary Academy Trust have a data protection policy which we reserve the right to update as and when necessary.

Pupils’ behaviour is a strength of the school.

Flax Hill Ofsted Report, November 2021

Mercia Primary Academy Trust

Flax Hill Junior Academy
Chestnut Avenue
B79 8QZ